Example Webinar from Insightful

Social Media Insights Webinar 

Here is an example of a Full Webinar recording from November

Our webinars feature the latest social media platform updates, tools, research & case studies.

Further down the page you'll find our Quick Access Snippets which instantly take you to the individual Insights featured in the webinar so you can watch the ones relevant to you. 

Sign up and you'll have access to 2 of these webinars each month to keep you up to date. 

Quick Access Snippets
A tool to help prevent your Facebook account being de-activated

We’ve noticed a large amount of Facebook ad accounts getting shut down at the moment. One potential solution that seems to be helping some advertisers: Business Verification in Facebook Business Manager. Andrew talks us through how to get it done.

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Update #1: TikTok and Shopify Integration

TikTok is making moves in social commerce with its new Shopify integration rolling out. For ecommerce brands that use Shopify, this could be a great update for you.

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Update #2: Instagram Live Updates

Instagram has just announced two new options to help users maximise their IG Live streams. Louise highlights what they are in this short video.

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Mini Tutorial: Instagram Live VS Facebook Live 

Both platforms have proven to be fair game for brands looking to dive into broadcasting themselves, and figuring out which is “best” really depends on your business’ content strategy. This mini tutorial by Dom distinguishes the key differences.

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Update #3: Pinterest Adds New Features for Merchants

The number of Pinners engaging with shopping features on Pinterest have grown over 80% in the past six months. As a result, Pinterest is updating their merchant features, covered in this short video.

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Update #4: TikTok Tests 'Learn' Feed to Boost Educational Content

As an expansion of its #LearnOnTikTok program, TikTok is now testing a new, dedicated 'Learn' stream of videos within the app to boost educational content.

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Research: Key Pinterest Stats for Marketers

Pinterest is proving to be an excellent platform for ecommerce brands wanting to sell their products via social media. In this short video, Dom covers the key platform stats that may leave you feeling encouraged to jump on the bandwagon, if you haven't already. 

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Tools of the Month: Useful Stock Photo Websites

Ensuring your brand selects a diverse range of imagery on social is crucial in 2020. Here's two useful stock imagery websites that provide creative and diverse stock photography.

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Tools of the Month: Zapier midware

Zapier moves info between your web apps automatically, so you can focus on your most important work. Here's what you need to know about this advanced tool.

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Brand Examples: Absolut Vodka during US elections

In addition to giving employees time off to vote during the 2020 US presidential election, Absolut launched a non-partisan, integrated ’Drink Responsibly. #VoteResponsibly’ campaign which delivered the simple message: ’Vote First, Drink Second.’

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Brand of the month: Snag Tights

Snag Tights was named Diversity & Inclusion Company of The Year at The Drum Marketing Awards 2020, for their social media marketing strategy - to embrace inclusion. Andrew covers its clever social strategy in this short video. 

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Ones to watch: New Facebook Features in Testing

Facebook is currently testing new options to add motion effects to still images in feed, as well as up and down votes for comments in groups, to optimise engagement. In this video snippet, Louise gives a brief breakdown of the features in testing.

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