Insightful Webinar #16

Example Webinar from March 

By way of an example here is the Full Recording for Webinar #16 (March 2021) covering updates and Insights from the last 2 weeks.

Below you'll find our Quick Access Snippets which instantly take you to the individual Insights featured in the webinar so you can watch the ones relevant to you.

Quick Access Snippets
Update #1 - Facebook’s iOS Push Notifications Rolling Out

Facebook is beginning to roll out its push notifications, ahead of the iOS 14 Apple Updates. Here's how Andrew responded to the notifications that he was presented during the past week.

arrow_drop_down_circle
Divider Text
Update #2 - The New Direction of Twitter

Twitter seems to have turned the corner of carving out its own niche, introducing a paid product, Super Follows, as well as its version of Facebook Groups, called Communities, and Clubhouse competitor, Spaces.

arrow_drop_down_circle
Divider Text
Update #3 - Facebook Brings Ads to Shorter Videos and Stories

If you’re a creator on Facebook, or looking to collaborate with one, you may want to look into this update. Andrew covers what you need to know in this short video.

arrow_drop_down_circle
Divider Text
Update #4 - Clubhouse Announces Accelerator Program for Creators

Continuing the conversation of platform monetization, Clubhouse has announced its first creators’ program during its first anniversary.

arrow_drop_down_circle
Divider Text
Update #5 - Instagram Lite Launches

As always, Facebook has its eyes on emerging markets, having released Instagram Lite after three years of planning. Most notably, there has been no mention of advertising in Instagram Lite, as of yet.

arrow_drop_down_circle
Divider Text
Brand Example - Lidl GB Cracking Community Management On Twitter

Good community management can be an effective tool for your brand, but to get the most out of it you need to really commit by staying on top of social conversations, understanding your audience and being consistent with your tone of voice, and Lidl GB’s Twitter community management has done just that.

arrow_drop_down_circle
Divider Text
Mini Tutorial - How to Create Instagram Stories That Build Relevant Clicks

In this mini tutorial, Louise take's us through how to build a complimentary marketing channel through Instagram Stories, to create a more effective sales funnel.

arrow_drop_down_circle
Divider Text
Tool of the Month #1 - Lightricks

Lightricks Boosted is a great tool that can help you create engaging Instagram Stories with creative templates and video editing tools that will likely inspire new formats, angles and ideas.

arrow_drop_down_circle
Divider Text
Tool of the Month #2 - Text Optimizer

Another tool that could inspire content ideas is Text Optimizer, which analyses your target niche and returns underlying concepts, entities and questions. The results inspire topics to cover in your content - safe in the knowledge these are active search terms in Google & Bing.

arrow_drop_down_circle
Divider Text
Research #1 - TikTok Trends and Predictions

TikTok has published a new rising trends report, which highlights a range of key topics that saw significant growth in interest on the platform throughout 2020. Dom takes a closer look in this short video.

arrow_drop_down_circle
Divider Text
Research #2 - Gen Z and Millennial Social Consumer Habits

The Influencer Marketing Factory (agency) recently conducted a study of 350 consumers, focusing on Gen Z and Millennial shoppers, to glean some insight into their shifting preferences when it comes to social media, products and their overall consumer behaviour in Social Commerce. Here's some key stats that may spike your interest.

arrow_drop_down_circle
Divider Text
Ones to Watch #1 - Instagram Reels in Facebook News Feed

Instagram Reels may be making an appearance on Facebook! This update would open up a range of opportunities for creators by reaching new audiences. As for Facebook users consuming the content, we'll be seeing more entertaining content in the short video style.

arrow_drop_down_circle
Divider Text
Ones to Watch #2 - Twitter is Testing Full-Image Display in Timelines

Twitter is testing a new way to display images in tweet timelines, which would see full images shown in tweets, as opposed to cropped previews.

arrow_drop_down_circle
Divider Text
Ones to Watch #3 - Instagram Tests Auto-Captions Option for Stories

This would be a welcomed addition for many social media marketers! Instagram is testing out a new 'Closed Captions' sticker for IG Stories, which generates automated captions for your Stories clips in a range of text formats.

Social
AD HOC
[bot_catcher]